As a result of the analysis, social media marketing activities have been found as effective factors on brand image and brand loyalty, besides it has been determined that the Social media can amplify brand image The biggest advantage that social media has is that it enables micro-targeting of audiences. Micro-targeting also has the added effect of making the targeted audience feel special and enhancing the feelings they have towards the brand. Particularly, brand image is what customers overall subjective It is apparent that with the development of technology more and more approaches become available to enhance the communication with t Meta (formerly the Facebook company) builds technologies that help people connect, find communities and grow businesses. Research How- ever, there may be significant differences depending on the targeted segment of consumers. Victorias Secret has demonstrated willingness and innovation within the retail category in terms of exploring social media sites to enhance brand Provide leadership and oversight of the Associations websites include content, navigation, brand voice, and search engine optimization. Facebook is responsible for 34% of brand awareness. Hence social media 2020. The scope of the study Brand commitment and brand image, in turn, affect emotional attachment positively. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a brand perspective through examining the effect of consumers emotional attachment on social media consumer-based of social media marketing on brand loyalty of the consumers, given that the concept is receiving increasing attention from marketing academia and practitioners. Incorporate print and broadcast media as well as direct marketing, content marketing, collateral and event support. Further, various challenges are present in Social media interactivity and rewards help building a stronger brand image. Social media (SM) has changed the traditional communication between brands and consumers and enabled consumer to make positive as well as negative influence on brand equity (BE). With a single word, months and Therefore, it is 36 Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites Shu-Chuan Chu, Yoojung Kim Business 2011 2.8 Fashion And Social Media. impact on brand image is generally equivalent to those of traditional media. The worst part about it is even regular people can affect the public image of a company. The findings also found that brand image plays a positive significant mediator role between social media marketing and consumer buying decision. This research study sought to assess the impact that Social Media has on brand perceptions of consumers, with a specific focus on Facebook and the Blogosphere. Some social media sites have the potential for content posted there to spread virally over social networks. Brand Image Brand image is another important component of brand equity which can be dened as how the consumers perceive on specic brand attributes (i.e., whether the brand is fashionable, stylish, or innovative) (Keller, 1993; Magnusson, Krishnan, Westjohn, & Zdravkovic, 2014). Keywords: Social media marketing ,brand awareness, brand image. The empirical result indicated both social media communication and word of mouth have a significant impact on brand equity, while firm-created content and word of mouth of social media marketing on brand loyalty of the consumers, given that the concept is receiving increasing attention from marketing academia and practitioners. Incorporate print and broadcast media as well as direct marketing, content marketing, collateral and event support. Companies must proactively leverage social media to drive their tri-branding efforts, posting recent wins, new products and services, job openings, key promotions and Impact of CSR on customer perception/ brand image: It is generally accepted practice that corporate social responsibility is now an integral of corporate governance (Nath and Mahajan, 2008). Use data to continuously measure and enhance the impact of marketing. This study was designed to explore the role of the social media in brand consciousness and purchase intention of young and old fashion consumers. Use data to continuously measure and enhance the impact of marketing. The importance of brand equity has been realised in recent times and the vast growth of social media users has reached many companies to use of such spaces to reach out to their customers and boost their brand communications. It was found that entertainment, customization, interaction and EWOM significantly affected the brand image, while customization, trendiness, interaction and EWOM significantly affected brand awareness. Micro-targeting also has the added effect of making the Consequently, it is considered that the more intensive and effective use of the advantages derived from the social media tools can provide significant advantages in creating brand awareness, and this should be the subject of further research. We're moving beyond 2D screens and into immersive experiences like virtual and augmented reality, helping create the next evolution of According to research findings, the functional value, hedonic value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected the purchase intention, whereas the social value and co-creation perceptions did not have a significant effect on purchase intention. Consumers use social media as a tool to find brand loyalty programs, promote products and services that they like, and to express brand loyalty or frustration: 41% of Results of the analyses concluded that social media advertisement awareness has an impact on brand awareness, brand awareness has an impact on brand image, brand image has an impact on brand attitude and brand attitude has an impact on brand loyalty. group on the influence of social and traditional media on functional brand image. The figure is based on the 13th, 14th, 19thand 20thquestions of the questionnaire (Appendix 1, 2-3). The trend shows that the impact of social media on functional brand image is less Meta (formerly the Facebook company) builds technologies that help people connect, find communities and grow businesses. The results show The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Reinforced by the study conducted by Bataineh (2015), e-WOM had a significant positive impact on brand image. The research found that advantageous campaigns, relevant content, popular content and cross-platform appearance on social media drove a customers loyalty towards a brand. Social media has significant impact In a research conducted with 547 brand followers that use social media channels, it was detected that social media marketing activities have an impact on brand image and brand loyalty, but its 3.1. A social media has Keywords: Social Media Use Intensity (SMUI) A study published by researchers from the Turkey-based Yalova University found a significant impact of social media towards brand loyalty. On social media, a single incident can quickly create a crisis and be detrimental to a brand not just in terms of perception but also in sales which will be remembered for years. (Erdogums,&Cicek, 2012) .Where Odhiamboin his study uses a scientific research The rise of social media gives employers a new communication channel for delivering job-related information, strengthening their image and entering into a dialog with potential candidates early in their employment choice processes. Fernando and Wijesundara (2016) found that with the use of social media, higher education institutes can create and enhance its brand image and subsequently lead to attract customers. However, marketers must keep in mind that the social media is a great tool that influences brand image as social media is two way communication methods. the benefits of using websites and social networking sites include increased awareness and consultation, better customer relations, increased number of new customers, greater ability to reach customers on a global scale and joint promotion of local businesses that enhance image of little. Provide leadership and oversight of the Associations websites include content, navigation, brand voice, and search engine optimization. Social media can amplify brand image The biggest advantage that social media has is that it enables micro-targeting of audiences. E-WOM and Brand Image positive effect on brand image. Results revealed a significant impact of Social Media Activities as a whole on brand equity. Social media has a vehement influence of the development of the brand and ability of the company to perform efficiently on the market. The scope of the study consists of customers who follow at least one brand on the social media in Turkey. Easy and fast medium is provided by social networking sites for creating brand promotions and We're moving beyond 2D screens and into immersive experiences like virtual and augmented reality, helping create the next evolution of Introduction: Social media marketing is an internet marketing through which many brands communicate their branding social media has multiple positive impacts on the business Social media affects the credibility of a brand, therefore giving a hard time to customer service representatives. ABSTRACT Social media is playing a vital role in developing brand image of the company. Background The main aim behind carrying out the present study will be to identify the real impact of social media on brand image of the organization. for brands, its impact on brand equity and brand image is significant, and due to its nature it requires a different kind of approach in comparison to communication on traditional media. 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